Why I use the Genesis Framework

UPDATE

As of Spring 2021, I’m developing all new projects on Kadence. Let me tell you why.

 I design and develop WordPress sites exclusively on the Genesis Framework. But why you ask? Well, let me tell you why I believe Genesis is the only way to go. 

A framework separates the function of your site from the design. Genesis sits on top of your WordPress installation and provides additional functionality, basic design, security, SEO and your core code. It simply makes WordPress better and easier to work with. You can update and revise functions without impacting your design and vice-versa. Genesis helps to future-proof your site, so all your customizations (design) remain intact when there are upgrades to the code. And we want a framework that is continually improving and upgrading features to keep up with WordPress updates.  

On top of Genesis, we use child themes to add the design. This is what separates the function from the design. Child themes can be customized in unlimited ways, from fonts and colors to widgets and layout to additional features and functions (this is where I come in). The possibilities are endless and this is where the creativity and fun comes in.

To sum it up think of your Website as a car. WordPress is the engine. The Genesis Framework is the frame and the body. Your customized theme is the paint job. 

Why you need to future proof your site.

Everything changes in this world of technology. And things move pretty fast. Your site evolves. You add new elements and features for your readers. WordPress upgrades are released. The plugins you love add new features. The framework releases new enhancements. You want to make design changes.  You need to be able to update on the fly without having to redesign or recode.

Features that make Genesis the best option

search engine optimized

All the time and effort that you put into your site, you want to make sure the search engines are finding you and you want to rank well on those search results. Genesis will provide your site with clean, optimized code and solid structure. Which is vital to achieving the best rankings possible.

Genesis has state of the art code and smart design architecture make it easy for search engines to see what you’ve got. With automatic updates to the Genesis Framework, you never have to think about it again. Your code will always be up to date and fully optimized. Genesis supports Schema.org code and allows your site to output microdata which further enhances your search engine optimization.

state-of-the-art security

WordPress sites can be vulnerable to hackers and those with malicious intentions. Having your site hacked is very stressful, time-consuming, and not to mention a huge hassle. It can also damage your site’s credibility and cause you to be down for days while you clean up the mess. Genesis is built to follow the best practices in WordPress security. 

update your site instantly

Updating to the current version of WordPress and Genesis a snap. Everything is integrated, so you don’t even have to call me (your developer). Updates are tested thoroughly, so you’re not the guinea pig. Just click the button and you’re done. Updating Genesis will not touch your design but all your important code in the background is updated. 

customizing your site is incredibly easy

Genesis offers features to make it easy to set up your site exactly the way you want it. Change your mind later and you’re just a few clicks away from creating new sections and functions. No bloated code. Genesis is clean and lightweight to keep your Website fast.

Widget Ready

WordPress widgets are the quick and easy way to add flexible functionality to your site. Without having to know anything about code, you can use “widgets” to add to your sidebars, homepage sections, header and footers and add functionality you need as your needs changes. So many possibilities. 

Theme Options

Need to change the categories you display? Adjust the number of posts you show on your home page? All these and many more can simply be selected from a drop-down box. Adjusting these critical options is easy, and your site is updated instantly.

Comment Functionality

Comments are a great way to build engagement and community wi th your readers. Genesis gives your readers a great comment experience, including threaded comments and Gravatar integration.

Ready for Advertising

Most of the Genesis child themes are ready for advertising. Just insert your advertising code, like Google Adsense, Azoogle Ads, Clicksor, or any others, into a text widget and start collecting your advertising revenue.

Auto-sized Featured Images

Nothing helps you stand out online and grabs attention better than beautiful images. Image management and creating thumbnails can be a hassle. Genesis makes thumbnails simple by integrating the WordPress featured image capability.

Many more features

Just a few more: user profiles, featured posts, featured page, layout options, mix and match to your heart’s content. 

Why Genesis is the Foundation of Any Smart WordPress Design

I’ll build you a customized theme to suit your unique needs

As a designer, I love Genesis because it provides the perfect jumping off place for me. I start with a child theme and turn it into something that is unique to your design aesthetic and the functionality you need to run your blog or business. Regardless of how far I take the code customization I can rest assured that I haven’t broken or lost any SEO benefits. I know that the Genesis Framework structure is still sound.

Using Genesis gives me the freedom to remodel any theme or start completely from scratch and not worry about the structural basis of the framework. It gives me the foundation to create beautiful designs.

As a blogger or Website owner Genesis doesn’t get in the way of using your site to its potential. It supports your day to day running your site by adding options (SEO, layout changes, featured images) to my posts without getting in the way of the business of blogging.

Are you a DIY-er?

Of course, I’m here to do it for you and make it easy. But if you are a do-it-yourselfer you definitely want to use Genesis and a child theme. It will make your life so much easier. Check out my Resources page for a few of my favorite themes.

Click here to download The Genesis Guide for Absolute Beginners (PDF – 1.4 MB)

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