What does your About page say about you?
Your new site is live. Your design looks fabulous! You are ready to take on the world or at least the Internet.
You’ve probably already written your About page…or maybe it’s still on your to-do list. But is your About page really showcasing you? Are you showing through? Does it tell your clients or readers why they should choose to work with you? Or why they should come back and read more?
If you are watching your site stats, you’ll probably notice that your About page ranks pretty high. That’s because people want to know about you or your business. Or both. If they are considering hiring you for services you offer then your About page is even more important, think a 1,000% more important. (OK, I tend to exaggerate.)
Share what makes you and your company (or blog) different. Tell ’em what you can do for them. Tell ’em what you love.
I don’t profess to be an expert but I’ve been around the blogging block a couple of times. And I’ve learned a few things. I hid for years behind a safe, short About Me page.
This was my first About Me blurb. A short 6 x 6: 6 words in 6 sentences.
Mother of 3 Nana to 1 – Web and Graphic Designer Photographer Reader – Rose colored glasses firmly in place – Dreams of Italy most every day – Loves mustaches, Harleys and real men – Addicted to my devices, coffee & rock
I still like it and use it occasionally. It’s fun for a little paragraph, but it doesn’t describe my business or why I love it. There is so much that it is missing.
Now I have a whole page, but it’s taken me a long time to get there. And it will continue to evolve.
Here are some things I’ve learned along the way.
- Write like you speak (but with your best grammar and punctuation).
- Be authentic.
- Write like you are talking to one person and tell them about yourself or your business.
- Your readers or clients want to learn about you before they engage with you. What questions do you think they would ask? Answer them.
- If you are writing an about page for your business, talk about why you started the business. What drives you and what you hope to accomplish. Especially if you are in a service industry.
- Read About pages of people you admire. Don’t copy, but be inspired.
- Include a picture of yourself. People like to feel that they know you a bit, it builds trust. It doesn’t have to be professionally taken, but it shouldn’t be a selfie in the bathroom mirror if you want to be taken seriously. But hey, a humor or even a fashion blog could totally work with a selfie in the mirror. Which leads to my next point.
- Know your audience. Talk to them and meet them where they live or at least where they hang out on the Web.
Some great posts about writing an About page
- Copyblogger – Are You Making These 7 Mistakes with Your About Page?
- ProBlogger – How to Write Your “About Me” Page
- Blogging with Amy – How to Write a Killer About Page
Have you struggled with writing an about page? Seen any you love or are you proud of yours and you’d love to share? Leave a comment, let’s talk about it.